Featured Story

Moving Jewelry Sales Online in India

BANGALORE, India — When Sushma Sonty wanted to buy herself some jewelry for her birthday, she didn’t
head to a traditional jeweler, as is the custom in India, or even to a local store. Instead, she turned to Melorra, a
new website that marries Western fast-fashion trends with wearable fine jewelry. BANGALORE, India — When
Sushma Sonty wanted to buy herself some jewelry for her birthday, she didn’t head to a traditional jeweler, as is
the custom in India, or even to a local store. Instead, she turned to Melorra, a new website that marries Western
fast-fashion trends with wearable fine jewelry...

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Published at

New York Times on 21 Nov 2017

Published at

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New York Times on 21 Nov 2017

One week into operations, Melorra sets record
for highest early stage investment in India

Bengaluru-based online jewellery brand Melorra.com, which launched operations this week, has raised USD 5
million (about Rs 33 crore) from Lightbox Ventures, making it the largest early stage investment in the country.
The brand caters to modern Indian women by developing, designing and retailing contemporary jewellery
through a mobile platform.

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Published at

Your Story on 9 Jan 2016

Published at

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Your Story on 9 Jan 2016

3D printing jewellery powers Melorra
to record $5 million seed round

It is not every day that overhearing banter gives you a business idea, but this is exactly what happened with
Saroja Yeramilli, the founder and promoter of Melorra. It was during a visit to one of the well-known jewellery
stores a couple of years ago that Yeramilli chanced upon a conversation between a mother-daughter duo on
buying jewellery….

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Published at

Economic Times on 8 July 2017

Published at

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Economic Times on 8 July 2017

Jewellery brand Melorra receives $5 mn
funding from Lightbox

Mumbai, Jan 8 (PTI) Bengaluru-based online jewellery brand Melorra.com, which launched operations this
week, has raised USD 5 million (about Rs 33 crore) from Lightbox Ventures, making it the largest early stage
investment in the country. The brand caters to modern Indian women by developing, designing and retailing
contemporary jewellery through a mobile platform.

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Published at

India Today on 27 June 2019

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India Today on 27 June 2019

Disrupt the jewellery market from a fast-fashion
schedule, with a vision of being the Zara of jewellery.

The NDA government’s flagship Make in India campaign is generally construed as a mission to bolster India’s
manufacturing sector, by attracting large-scale foreign investors. For example, General Electric chairman Jeff
Immelt endorsed India’s manufacturing potential, in a visit this week.

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Published at

Live Mint 27 June 2016

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Live Mint 27 June 2016

Wondering what pair of earrings go best with
your jumpsuit? Is gold too much with denim? .

Melorra is the app you need on your phone to end all your woes. The fine jewellery app (available on iTunes and
Google Play) features editorials that are relevant to the season's trend. Take your cues from these to shop the
pieces seen. Melorra offers an edit that ranges between Rs 3,000-Rs 1,00,000.

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Published at

Vogue on 28 April 2019

Published at

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Vogue on 28 April 2019

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