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Looking to bring fast jewellery to
the Indian market

Melorra claims to be India’s fastest-growing jewellery brand, clocking a CAGR of 200%, while its FY21
revenue stood at INR 79 Cr. So far, it has a customer base of 2.5 Lakh and has sold more than 32K products
across 3,000 locations. The startup has also set up brand experience centres in the major malls of
Delhi, Mumbai, Bengaluru, Lucknow and Bhopal to increase its brand impact and customer engagement.
It has recently startedto export its jewellery to the US, the UK, the UAE and Singapore.

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inc42.com on May 20, 2022

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inc42.com on May 20, 2022

D2C jewellery brand Melorra scooped
up $16 million

Melorra, a D2C jewellery brand, raised $16 million from Axis Growth Avenues, SRF Family Office, N+1
and existing investors in the first leg of its Series D round. The funding includes $14 million in equity
and $2 million in debt. Founded in 2015, Melorra delivers hallmarked gold jewellery to 718 districts in
India and more than 2,800 towns.

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Published at

Economic Times on May 20, 2022

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Economic Times on May 20, 2022

D2C gold jewellery startup, Melorra raises
$16 million in Series D, valuation doubles

D2C startup focussed on gold jewellery, Melorra has raised $16 million as a part of an ongoing Series D
funding round from Axis Axis Growth Avenues AIF-I, SRF Family Office, N HN1and existing investors.
The newly raised funds will be used for strengthening brand marketing activities and rolling out more offline
experience centres across the country. The startup said that the current funds raise saw its valuation double from
a fundraising round in October 2021 when it raised $24 million.

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Published at

Business Today on May 17, 2022

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Business Today on May 17, 2022

BIS-Hallmarking most important consideration
while purchasing gold jewellery: Melorra survey

As per Melorra’s ‘Gold 2.0’ survey, 61 per cent consumers purchased gold jewellery during Diwali, Akshaya
Tritiya and Dhanteras. As per the report, price point continued to be another key factor with more
than 76 per cent people seeking gold jewellery priced under INR 50,000. As gold prices soared, people began
looking for affordable and lightweight yet trendy options.

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Economic Times on May 02, 2022

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Economic Times on May 02, 2022

This Akshaya Tritiya, buy fashionable gold jewellery
that you can wear everyday only at Melorra!

Melorra, one of India’s fastest-growing D2C brands, is giving customers a choice of over 16000 BIS hallmarked,
affordable and trendy gold jewellery designs for daily wear ahead of Akshaya Tritiya. Customers
can choose pieces inspired by the most recent runway trends and get up to 50% off on making charges of gold
jewellery at www.melorra.com. They can also shop via Melorra’s 11 physical experience centers in
Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida.

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Published at

APN NEWS on Apr 30, 2022

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APN NEWS on Apr 30, 2022

Melorra rolls out #EveryDayWithMelorra campaign
with Shraddha Kapoor

Melorra has unveiled its new ad campaign #EveryDayWithMelorra with actor Shraddha Kapoor as the
face of the campaign. Through the campaign, the company aims to urge women to choose gold
jewellery for everyday use. Apart from the film that was released, the campaign will be promoted on
radio, print advertisements and digital platforms OTT, through influencers and contests
led by Shraddha Kapoor.

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Published at

Financial Express on April 04, 2022

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Financial Express on April 04, 2022

In new campaign, Melorra lauds the independent
spirit of women

Ahead of International Women’s Day, D2C brand Melorra is celebrating women across the board who are
#groovineveryday in whatever they choose to do in its latest campaign. The brand is recognizing the passion,
aspirations, paths, and journeys of women both with and at Melorra.

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Published at

Exchange4media on March 07, 2022

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Exchange4media on March 07, 2022

Melorra gets $24 million funding from
9Unicorns, others

Direct-to-consumer jewellery brand Melorra has raised $24 million in a funding round led by 9Unicorns,
Symphony International Holdings Limited, Value Quest, Venture Catalysts, and Param Capital.

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Published at

Economic Times on October 13, 2021

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Economic Times on October 13, 2021

India's jewellery industry to reach $100 billion
by 2025: Melorra founder Saroja Yeramilli

Redefining gold as bold, online jewellery startup Melorra challenges the idea of gold jewellery being heavy
and suited only for traditional celebrations. Set up in 2016, the Bengaluru-based
brand is aiming for $1 billion in revenue by 2025. Saroja Yeramilli, Founder and CEO of
Rs 350-crore revenue fine jewellery startup, talks to Business Today about the brand's journey, expansion
plans and the impact of the COVID-19 pandemic on the company's business.

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Published at

Business Today on September 18, 2021

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Business Today on September 18, 2021

Moving Jewelry Sales Online in India

BANGALORE, India — When Sushma Sonty wanted to buy herself some jewelry for her birthday, she didn’t
head to a traditional jeweler, as is the custom in India, or even to a local store. Instead, she turned to Melorra, a
new website that marries Western fast-fashion trends with wearable fine jewelry. BANGALORE, India — When
Sushma Sonty wanted to buy herself some jewelry for her birthday, she didn’t head to a traditional jeweler, as is
the custom in India, or even to a local store. Instead, she turned to Melorra, a new website that marries Western
fast-fashion trends with wearable fine jewelry...

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Published at

New York Times on 21 Nov 2017

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New York Times on 21 Nov 2017

One week into operations, Melorra sets record
for highest early stage investment in India

Bengaluru-based online jewellery brand Melorra.com, which launched operations this week, has raised USD 5
million (about Rs 33 crore) from Lightbox Ventures, making it the largest early stage investment in the country.
The brand caters to modern Indian women by developing, designing and retailing contemporary jewellery
through a mobile platform.

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Your Story on 9 Jan 2016

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Your Story on 9 Jan 2016

3D printing jewellery powers Melorra
to record $5 million seed round

It is not every day that overhearing banter gives you a business idea, but this is exactly what happened with
Saroja Yeramilli, the founder and promoter of Melorra. It was during a visit to one of the well-known jewellery
stores a couple of years ago that Yeramilli chanced upon a conversation between a mother-daughter duo on
buying jewellery….

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Published at

Economic Times on 8 July 2017

Published at

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Economic Times on 8 July 2017

Jewellery brand Melorra receives $5 mn
funding from Lightbox

Mumbai, Jan 8 (PTI) Bengaluru-based online jewellery brand Melorra.com, which launched operations this
week, has raised USD 5 million (about Rs 33 crore) from Lightbox Ventures, making it the largest early stage
investment in the country. The brand caters to modern Indian women by developing, designing and retailing
contemporary jewellery through a mobile platform.

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Published at

India Today on 27 June 2019

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India Today on 27 June 2019

Disrupt the jewellery market from a fast-fashion
schedule, with a vision of being the Zara of jewellery.

The NDA government’s flagship Make in India campaign is generally construed as a mission to bolster India’s
manufacturing sector, by attracting large-scale foreign investors. For example, General Electric chairman Jeff
Immelt endorsed India’s manufacturing potential, in a visit this week.

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Published at

Live Mint 27 June 2016

Published at

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Live Mint 27 June 2016

Wondering what pair of earrings go best with
your jumpsuit? Is gold too much with denim? .

Melorra is the app you need on your phone to end all your woes. The fine jewellery app (available on iTunes and
Google Play) features editorials that are relevant to the season's trend. Take your cues from these to shop the
pieces seen. Melorra offers an edit that ranges between Rs 3,000-Rs 1,00,000.

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Published at

Vogue on 28 April 2019

Published at

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Vogue on 28 April 2019

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