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Akshaya Tritiya

The festival of Akti or Akha Teej or Akshay Teej, popularly known as Akshaya Tritiya, is an annual spring time festival for the Hindus and Jains. People from India and Nepal observe it as an auspicious time signifying the "third day of unending prosperity". It is celebrated on the third Tithi (lunar day) of Bright Half (Shukla Paksha) of Vaisakha month. However, the festival date varies and is set according to the lunisolar Hindu calendar, and falls in April or May of every year in the Gregorian calendar.

In Sanskrit, the word "Akshayya" means "money, never endingness" in the sense of "prosperity, hope, joy, success", while Tritiya means "third". It is named after the "third lunar day" of the spring month of Vaisakha in the Hindu calendar, the day it is observed. Numerous legends are associated with this day. It is said to the birthday of Lord Parasurama who is the sixth incarnation of Lord Vishnu. Also, it is believed that Veda Vyasa and Lord Ganesha started writing Mahabharata on this day. And it was on this day that Pandavas received the gift of "Akshaya Patra" from Sun-God.

Observances of Akshaya Tritiya

There is sacred significance of Akshaya Tritiya amongst the Hindu community as this occasion is considered to be a lucky day. As per the beliefs, any new venture, weddings, business or construction of a building will turn out to be prosperous if started on this day. People also perform holy rites, rituals and acts of charity that are believed to bring grace, prosperity and unending bliss. Starting a new activity or buying valuables (like precious jewellery)on Akshaya Tritiya is believed to bring success or good fortune.

Devotees worship Lord Vishnu as well as Lord Ganesha and Goddess Lakshmi for a prosperous life. They also distribute rice, ghee, clothes, vegetables, fruits and salt to the poor. On this day people who observe the year-long alternative day fasting known as Varshi-tap break their fasting by drinking sugarcane juice.

Significance of Buying Gold on Akshaya Tritiya

This special day, is one of four in the Hindu calendar, when making an investment is considered auspicious. According to beliefs, this investment can be anything from gold, jewellery, real estate, equity, or even a business venture. Since gold is symbolic to good wealth and fortune, purchasing gold on this propitious day is considered pious. As an epitome of auspiciousness, gold jewellery occupies a special place in the hearts of every Indian women. So traditionally, Indians have always preferred to buy gold jewellery on this day. People also buy gemstone jewellery in gold on Akshaya Tritiya as gemstones have been endorsing elegance since ages and adds flawless spark to any style. And speaking of precious jewellery, diamonds are also considered to be a good investment and symbol of fortune. Hence, some people also buy diamond gold jewellery on this lucky day.

Important Timings on Akshaya Tritiya

2020 date of Akshaya Tritiya - 26 April (Sun)

Important Timings:

Sunrise - 26th April 2020 at 5:45 AM

Sunset - 26th April 2020 at 06:52 PM

Tritiya Tithi Starts on - 25th April 2020 at 11:51 AM

Tritiya Tithi Ends on - 26th April 2020 at 01:22 PM

Akshaya Tritiya Puja Timings - 05:45 AM to 12:19 PM

Akshaya Tritiya Jewellery Collection at Melorra

As the term "Akshaya" means "never diminishing", it is believed that buying gold on this festival guarantees eternal wealth. Buying Gold on Akshaya Tritiya with this belief of having never diminishing fortunes has become a popular activity all over India. Melorra gives you the most exciting opportunity to buy gold on this auspicious day from the comfort of your home. And not just any gold, buy authentic gold jewellery with trendiest designs at affordable prices. Pick something traditional yet stylish from our designs in gold chains , gold bangles, gold earrings, gold rings, gold necklaces, gold pendants and much more. Buy our gemstone jewellery to add some colours and vivacity with gold. If your heart is stuck on diamonds, our diamond jewellery made in gold can also be a worthy purchase on this day.

Shop from Melorra’s Akshaya Tritiya Jewellery Collection to celebrate this day with style and enlighten some golden glitters to the sanctity of this festival



Our jewellery is super fashionable, affordable, easy to wear, made of quality that you’d love and is a perfect match for your everyday outfit. Delivered to your doorstep, with certifications and hallmarks for proof, plus a lifetime exchange policy to top it all off, you gotta check us out!

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