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  • Buying & Pricing - Gold Jewellery
  • Purity in Gold Jewellery
  • Caring for Gold
  • Gold Jewellery Articles
  • FAQs - Gold Jewellery
  • Buying Gold as an Investment

    Gold played an important role in the history of world economies. Although it’s no longer a primary form of currency, gold still remains to be a solid, long-term and one of the most preferred investments in India. Safety, high liquidity and inflation-beating capacity are its strong selling points, not to mention attraction, prestige, and value. So, purchasing gold in any form has traditionally been a financial support system over the years.

    How to Invest in Gold?

    In general, there are many ways one can invest in gold. By purchasing physical gold in the form of coins, bullions, artefacts, or jewellery; which is the most traditional way. Newer ways include paper gold investments such as gold ETFs (exchange-traded funds), gold funds, and gold futures; and digital gold offered by digital platforms like Paytm. 

    Gold Funds: 

    One can invest in gold by buying stocks or shares in a company that produces gold. The value of the stock is going to be strongly connected with the value of gold itself. You may also be paid dividends on your shares.

    Gold Futures and Options: 

    One can invest in gold through financial derivatives that specialize in gold investments like call and put options. Like other derivatives, gold options and futures are risky; you have the potential to earn high returns or incur huge losses.

    Gold ETF: 

    A gold ETF is an exchange-traded fund that specializes in investing in a range of gold securities. Such diversification can somewhat minimize your risk. 


    Traditional or trendy, jewellery is the largest demand industry by far, which accounts for around 50% of gold demand. Another 40% comes from direct physical investment in gold, including that used to create coins, bullion, medals, and gold bars. Physical gold investors include individuals, central banks, and exchange-traded funds that buy gold on behalf of others. If someday paper money becomes worthless, the world would need something of value to fall back on in order to facilitate trade. This makes it one of the reasons investors tend to push up the rate of gold when financial markets are unstable.

    Gold Jewellery

    We Indians love possessing gold in the form of fashion jewellery not only because it is a good investment, but also because we can wear our investment as a style statement. However, owning it in the form of ornaments or jewellery has its own concerns about forgery, high costs, and outdated designs. Then there are the 'making charges', which sometimes are a costly affair. 

    But nowadays, with the online platforms joining the golden game, all the above issues seem to have faded away. Trusted platforms like Melorra offer 100% certified gold jewellery with latest designs and pocket-friendly prices. And most importantly, one gets up to 100% off on making charges on top of amazing discounts. With other features like pay on delivery, free shipping, easy exchange/returns and a lifetime exchange policy that offers you the opportunity to exchange your gold piece anytime; it is the most convincing way to invest in gold jewellery while keeping it trendy and stylish. 

    Gold Coins 

    Bullion bars are available in many sizes, but typically people choose coins to invest in gold. Many people buy gold coins as an auspicious symbol of wealth and fortune during occasions or festivals like Diwali, Dhanteras or Akshaya Tritiya. Gold coins can be bought from jewellers, banks, non-banking finance companies, as well as online from certified e-commerce websites. Available in different level of gold purities including the purest form of 24 karat gold, one can purchase gold coins from the market in weight ranging from 0.5 grams to even 50 grams. All coins and bars are hallmarked as per the BIS standards to certify its purity. 

    Even though being the easiest way to purchase gold, before buying any form of physical gold from any seller, one should always check certain things like purity, current gold price per gram and extra charges. Doing so, one can make it the best deal.