Common About Masthead

Our Team

Our Team

Some of the known industry stalwarts with proven experience have come together to form Team Melorra. Our team's passion for making fine jewellery accessible to modern day women is something that we take pride in!

Saroja Yeramilli

Founder & Promoter

With over 2 decades of experience in building successful brands in India and the USA, Saroja is responsible for transforming brand Tanishq into an aspirational jewellery brand in India. Her calling cards include launching the Tanishq stores in USA and launching work-wear jewellery for the first time in the Indian jewellery industry.

Melorra was born of her passion for innovation, and her extensive collaboration with industry bodies like World Gold Council, Diamond Trading Corporation (DeBeers) and Platinum Gold International to create and grow branded jewellery in India.

KrishnaKumar R

Co-Founder, Head of Operations and Supply Chain

Also known by the moniker KK, Krishna Kumar brings 20 years of experience in supply chain, logistics and IT implementation at various retail players like Titan, Tanishq, Arvind Brands and Mahindra Retail.

Among his many achievements, setting up the entire supply chain for Mahindra Retail has been Krishna's most commendable feat. It's this impressive know-how that he brings to Melorra's operations and supply chain department.

Kathrin Schoenke

Executive VP Sourcing and Manufacturing

Coming from a family in Germany that's been in the jewellery industry since the 18th century, Kathrin is now a world class expert on jewellery manufacturing and quality. Her work experience traverses three continents – having worked for Tiffany & Company and Cartier in New York, and as Global Head of Manufacturing for De Beers LV in London. For the past eight years she has worked in India and as a consultant she was instrumental in launching the Tanishq USA rollout. Kathrin is a world leading platinum expert, a published author and a frequent lecturer at jewellery events around the world.

Sulabh Agrawal

VP-Business and Merchandising

Sulabh brings with him close to 11 years of experience in sales management and brand expansion for brand Tanishq – giving him an astute understanding of the global and Indian jewellery industry. He has also served as the national manager for Tanishq's new brand Mia (fine jewellery targeted at young Indian women)

Nidhi Bhasin

VP - Marketing 

Nidhi has been a Digital Media junkie spearheading mobile marketing and growth initiatives at Flipkart. She has also developed strong marketing, product management and analytics skills in her stints at Cafe Coffee Day, Youtube and Google. In her 10+ years of experience, she had the opportunity to drive the digital mindset, build Digital Marketing operations ground up and set up high impact teams for some of the best consumer brands in the country.

Her work has been industry recognized, and awarded at various industry panels and forums. As a frequent speaker, her key interest area is helping businesses and entrepreneurs embed digital in their DNA and leverage it to maximize business ROI. 

Deepshikha Gupta

VP - Design 

An award-winning designer, panel speaker and jury member at several prestigious design competitions, Deepshikha has 12 years of experience in the jewellery industry behind her. She's previously served as the Creative Head of Sama Jewellery, a couture jewellery manufacturer for high-end customers, and brings to Melorra a keen sense of design and aesthetics.

Tusheeta David

Design Advisor

Armed with a Masters Degree in Jewellery Making from Birmingham University, and Couture Design from London's Central St. Martins College, Tusheeta is a talented designer. Winner of multiple national and international awards, her previous stints include her role as Senior Designer at Tanishq.  She's also a design advisor for Swarovski and has been featured in Marie Claire, USA and Vogue, UK.

Elizabeth Matthan

Design Advisor

A graduate in jewellery design (SNDT University) and Diamond Grading (GIA, New York, Mumbai, DTC), Elizabeth comes with an impressive body of work – This includes having worked as Head of Design at Tanishq and winning the Outstanding Design award at Milan Fashion Week with Sabyasachi. She is also a multiple award winner, and is a jury member and mentor at NIFT and NID.